“Microsoft has been able to generate incredible demand for their Xbox console over the years from a similar type of audience, and we’re excited to be offering consumers a chance to get their hands on the new Xbox One X,” Hamlett added. Hamlett said the Dew and Doritos brands have always looked to make strong connections and drive awareness behind each of their programs with the core gaming community and mainstream consumers. “In this case, we knew Chase had a history with gaming and saw a natural opportunity for him to be part of the program.” “It’s always exciting when we see natural overlap between the platforms we support-NASCAR and gaming,” Hamlett explained. 24 Chevrolet SS with a custom “Every 60 Seconds” paint scheme. Mountain Dew officially teased the campaign this past weekend at the NASCAR race in Richmond, where driver Chase Elliott drove his No. In addition to the “Every 60 Seconds” program, the brand will be announcing other ways for consumers to get their hands on the new Xbox One X in the coming weeks. Hamlett said there will be a 360 campaign that connects with gamers across a variety of touchpoints, including in-store, social and digital media and experiential activation. We’ll also have the addition of some exciting offline ways to win an Xbox One X that taps into our fans’ competitive spirits.” “It’s fast-paced and provides a ton of opportunity for fans to get their hands on the new Xbox One X. “Today’s gamers are looking for exciting moments and access to the hottest releases, which is exactly what we’re providing them with through our ‘Every 60 Seconds’ program,” Hamlett said. Millions of Mountain Dew products, including Game Fuel, and specially marked bags of Doritos, will include codes at retail. “It was a campaign that stood out to us because our fans loved it-and we’re looking forward to bringing it back to give them access to one of the most anticipated gaming consoles of the decade. “We got over eight million bids from consumers across the country during the ‘Every 2 Minutes’ program,” Hamlett recalled. That promotion gave fans a chance to win an Xbox One in 2013. Then between November 6 and December 15, those points can be used in daily online auctions to win the new console, games and other Xbox prizes.Ĭhauncey Hamlett, senior director of marketing at Mountain Dew, told AListDaily that the brand saw a lot of success last time it collaborated on an online auction. Starting October 23, each code enters the player into a sweepstake to win an Xbox One X. The contest kicks off September 25, allowing customers to bank codes. Chauncey Hamlett, senior director of marketing at Mountain Dew The “Every 60 Seconds” promotion features an online auction program that will give gamers the opportunity to win one of thousands of Xbox One X consoles. The two brands have launched a promotion that offers gamers the ability to collect codes on specially marked Doritos snacks and Mountain Dew flavors, including two new limited edition flavors of Game Fuel-Arctic Burst and Tropical Smash. Mountain Dew and Doritos are teaming up to help Microsoft market the Xbox One X console this fall ahead of the November 7 launch.
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